Motivated farmers

The power of motivation and passion in agribusinesses

The importance of motivation and passion in farming or agribusiness and for that matter agriculture is at the centre of this piece. Spend a few minutes to learn one or two from this write-up.

Starting a new farming business is a tough decision to make, especially in Africa where we continue to use hoe and cutlass. It’s a decision filled with the excitement of getting into something that is life-changing and interesting but also filled with concerns about the risks ahead and the uncertainties involved.

Starting a farm means that you have to put extra long hours into your business and plan everything to the least detail.

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We all need motivation in order to work hard. The thing here is that many people tend to dismiss motivation in agribusiness. They may point it out as a factor in business but not as an important factor like having a good business plan, or capital costs, etc.

But what is motivation?

Motivation is considered to be “the internal and external factors that stimulate desire and energy in people to continually have interest in and be committed to a job, role, or subject and to exert persistent effort in attaining a goal.” Motivation is simply the desire to do things.

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Motivation is the driving force for everything. When you wake up in the morning feeling syked up for work, ready to work those long hours and make the most out of your capabilities, that’s motivation doing its thing.

The first few months of setting up any farm venture are usually also the most critical, it is important to recognise the impact motivation has on the future of your agribusiness.

A happy and motivated cocoa farmer from Ghana

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At the core of motivation lies passion. If motivation is the motor that gets the car moving, then passion is the fuel. Sure, there are other factors that can increase motivation—such as incentives (usually in the form of money).

But from observation, it’s easy to notice a huge difference in the quality of work of someone who does something because it is their passion and someone who does something because they get a lot of money to do it.

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Passion also means dedication; a lot of new farming businesses fail because their owners lose faith and give up too early or aren’t willing to work harder.

In Ghana and like most African countries there are many success stories of people who said they won’t give up on their dreams, kept going, and eventually succeeded.

A happy sunflower farmer

All in all, motivation and passion will help you get things done on your farm. And getting things done is crucial when you are a beginner farmer.

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When you are motivated and show love for what you do, it will be easier to manage your activities and development well.

So when opening or starting your new agribusiness venture, make sure you have a lot of fuel to keep the motor running, and it will help you get to wherever you want to go — THAT’S MOTIVATION.

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