National trade development and promotion organization ZimTrade is targeting Dubai as a gateway to markets in the Middle East, anticipating the upcoming Zimbabwe-Dubai Business Forum that is slated for next month.
ZimTrade said it was organizing a Zimbabwe-Dubai Business Forum, which is expected to strengthen bilateral trade relations between the country and the United Arab Emirates.
More than 30 companies from the local industry are expected to participate in the event and will engage with potential buyers in the United Arab Emirates.
Apart from engaging buyers in Dubai, participating companies will also engage with visitors to the Dubai Expo 2020 that has recorded more than five million visitors to date since it started in October last year.
The Chief Executive Officer at ZimTrade, Allan Majuru, says the objective of the upcoming forum is to improve the visibility of Zimbabwean products in Dubai.
He said “The objective of driving the business forum is to improve the export of Zimbabwean products as service to Dubai which is currently warming up to local products such as horticultural produce.
“Considering the economic diplomacy agenda being implemented by the government, there is room to transform the good political relations existing between Zimbabwe Dubai into lucrative export business for local industry.”
ZimTrade is the National Trade Development and Promotion Organization of the Republic of Zimbabwe.
It was established in 1991 as a unique joint-venture partnership between the Private Sector and the Government of Zimbabwe.
Working closely with our Privileged Partners, Industry Experts, and Development Cooperation Partners, they provide a comprehensive suite of value-added services.
They assist Zimbabwean exporters, including first-time exporters and potential exporters, to develop, promote and facilitate the export of their goods and services to the world.